SET ENTREPRENEUR HUB

May 2021

The Purpose of Having Purpose

What, exactly, is a purpose statement? It’s something that articulates a company’s reason for being, beyond making products or services. The Kellogg Company, for example, describes its purpose as “Nourishing families so they can flourish and thrive.” Disney’s purpose is “To create happiness for others.” Google says it exists to “Organize the world’s information and …

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