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The Purpose of Having Purpose

What, exactly, is a purpose statement? It’s something that articulates a company’s reason for being, beyond making products or services. The Kellogg Company, for example, describes its purpose as “Nourishing families so they can flourish and thrive.” Disney’s purpose is “To create happiness for others.” Google says it exists to “Organize the world’s information and …

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What to spend on marketing in 2021: A story of a digital revolution

As we turn the page on a year we would all like to forget, we look forward to more productive days ahead. In our annual evaluation of marketing trends, we turn to the bellwether of marketing spending —the CMO Study (COVID Special Edition), published by Duke University, The American Marketing Association and Deloitte. This year, …

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Vistage CEOs on 6 hard business lessons learned in 2020

CEOs who led their companies through 2020 will look back on this time and remember their toughest moments in leadership. Businesses faced a variety of challenges — disrupted supply chains, closed sites, full remote workforces, and new online methods of communication and collaboration. The pandemic punctuated key business lessons that became even more apparent amid …

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